Case Study: Jura Whisky refreshes its global brand with StudioLR

Jura Whisky refreshes global brand over 2 years with StudioLR

StudioLR was engaged by Jura Whisky to refresh its global brand identity. The challenge was to ensure the unique island warmth, liveliness, and community spirit of the Jura distillery could shine through consistently across every international market and communication channel.

The solution involved StudioLR developing a new creative approach, tone of voice, and refreshed visual identity, supported by comprehensive global brand guidelines and toolkits. StudioLR also produced a bank of new photography and film, brand campaigns, and social content. The work resulted in resonant international brand communications, as noted by the client's Head of International Malts, who stated StudioLR helped build brands that connect with consumers globally.

Jura Whisky