Case Study: Edinburgh Dog & Cat Home modernises its brand and expands its impact with StudioLR

Edinburgh Dog & Cat Home modernises its brand after 140 years with StudioLR

Edinburgh Dog & Cat Home, a long-established animal charity, sought to modernize its brand and articulate a new strategic direction to expand its community impact beyond its traditional shelter role. The organization engaged the vendor StudioLR for brand development and rollout services to address this challenge.

StudioLR facilitated workshops across all teams to help clearly define the charity's new mission. They delivered a modernized brand repositioning, including a new strategy, visual identity, tone of voice, and rollout materials. The CEO stated that StudioLR's work authentically captured the organization's essence, enabling them to tell their story effectively, a result that wouldn't have been possible without the vendor's brand support.

Edinburgh Dog & Cat Home