Case Study: Applica sharpens its AI brand and website with studio~humm

Applica launches a faster, expandable website with studio~humm

Applica, a SaaS company providing cutting-edge AI for document comprehension, needed to communicate its complex technology and establish its research credentials more effectively. To meet this challenge, they partnered with the design agency studio~humm for a comprehensive branding and web design project.

studio~humm developed a retro-modern, sci-fi inspired brand identity for Applica, which included a custom design system, a flexible and fast website structured around use cases, and animated video explainers. The solution successfully provided Applica with a provocative yet usable brand and the materials needed to clearly explain its product, an outcome the client's Marketing Manager described as "one of the best experiences" in their two-decade career.

Applica