Case Study: Victims of Ink achieves #1 Melbourne rankings with StudioHawk SEO

Victims of Ink grows organic clicks 459% with StudioHawk

Victims of Ink, a tattoo studio in South Yarra, came to StudioHawk after a previous paid media agency failed to deliver results. Their website suffered from significant technical SEO debt and lacked a proper content architecture, making it nearly invisible in search results beyond its immediate suburb and preventing it from competing with established studios across Melbourne.

StudioHawk implemented a comprehensive local SEO campaign that began with a technical audit and fixes. They then built out a full content ecosystem, including location and service pages, implemented structured data, and optimized the Google Business Profile. This strategy resulted in a 459% increase in organic clicks, a 5x growth in ranking keywords, and the studio achieving the #1 rank for "tattoo Melbourne," transforming its online presence city-wide.

Victims of Ink