Case Study: Shiels rebuilds organic search authority with StudioHawk

Shiels boosts organic sessions 874% with StudioHawk

Shiels, a well-known Australian jewellery retailer, faced a significant challenge after a problematic migration of their website to Shopify. The migration left them with technical issues that hurt their organic search performance, causing their domain authority to fall behind key competitors. They partnered with the SEO agency StudioHawk to recover from these setbacks and rebuild their market position.

StudioHawk implemented a comprehensive SEO strategy focusing on technical fixes, content optimization, and offsite efforts like digital PR. The results were substantial, including an 874% increase in overall site sessions and a 24% uplift in purchase revenue. The vendor, StudioHawk, successfully helped Shiels more than double its top 3 keyword rankings, cementing the brand's authority in organic search.

Shiels