Case Study: SCF achieves primary organic acquisition growth with StudioHawk SEO & AI

SCF grows non-branded organic traffic 12.4x with StudioHawk

SCF, a long-established Australian national container supplier, came to the SEO agency StudioHawk with no organic search presence. Their initial challenge was to double their monthly non-branded organic traffic within a year to prove the channel's value before making a long-term commitment. The market was complicated, with search results often dominated by shipping logistics companies rather than container suppliers.

StudioHawk implemented a comprehensive SEO and AI search strategy. This involved building a new site architecture, fixing technical issues, creating content for seven product categories, optimizing for eight depot regions, and later deploying an AI-era framework to capture new search features. As a result, SCF saw a 1140% increase in monthly non-branded visits, and organic search became their primary acquisition channel, outperforming branded traffic by a ratio of 14 to 1.

SCF