Case Study: Psychwire achieves higher qualified organic traffic with StudioHawk SEO

Psychwire grows qualified organic traffic 28% with StudioHawk

Psychwire, an Australian online learning platform for mental health professionals, faced a challenge with the quality of its organic traffic. Despite having a solid SEO foundation, the traffic was not converting as it was not reaching the right audience of qualified clinicians. They partnered with the SEO agency StudioHawk to refine their strategy and target growth based on quality, not just volume.

StudioHawk implemented a precision-focused SEO strategy that included intent-based keyword architecture to separate B2C and B2B audiences, clinician-focused content, and technical SEO tailored for Psychwire's custom CMS. The results were significant, with a 28% increase in organic clicks and a 157% increase in top 3 keyword rankings. This strategy by StudioHawk successfully ensured the right clinicians were finding the platform, driving qualified growth.

Psychwire