Case Study: National Accounts grows organic traffic with StudioHawk SEO

National Accounts boosts organic traffic 188% with StudioHawk

The customer, a national accounts firm based in Adelaide, was a very small business struggling to find its niche in the highly competitive accounting field. Their challenge was to stand out from the crowd and reach a new target audience by making their services more exciting. StudioHawk was engaged to help pivot the firm's entire business model.

StudioHawk executed a plan to pivot the strategy away from generic accountancy terms to target the niche audience of content creators and influencers. This involved extensive keyword research for new platform-specific landing pages and long-form blog content. The solution led to an 188% increase in organic traffic and a 231% increase in organic visibility for the client. The firm now dominates this accounting niche in Australia, with leads from this new audience having an 80% conversion rate.

National Accounts