Case Study: Lifespan Fitness boosts organic performance with StudioHawk Digital PR

Lifespan Fitness gains 14 high-authority links with StudioHawk

StudioHawk partnered with Lifespan Fitness, a leading Australian fitness equipment brand, to address their challenge of diversifying their link acquisition efforts. The client needed to complement their existing SEO campaign by building a more robust and authoritative backlink profile to boost their organic performance.

To solve this, StudioHawk executed a targeted Digital PR campaign. They utilized innovative data from TikTok to identify top fitness trends and crafted tailored press releases for multiple niches. Through strategic media list building and outreach to global publications, they secured high-authority backlinks. The results were significant, with StudioHawk obtaining 14 high-quality links from one campaign, including coverage in major outlets like Nine News and Glamour, with an average Domain Rating (DR) of 65.

Lifespan Fitness