StudioHawk
54 Case Studies
A StudioHawk Case Study
Evolve Skateboards, a leading electric skateboard manufacturer, wanted to promote its new electric BMX and boost its SEO campaign by acquiring high-authority backlinks. The challenge was to gain significant media coverage that would provide authoritative links to support their organic search performance, particularly targeting audiences in Australia, the UK, and the US.
StudioHawk executed a dual-strategy Digital PR campaign. They used product-led PR to highlight the unique electric BMX and supplemented it with a data-led campaign about Australia's best bike trails to attract a wider range of publications. The solution involved creating tailored press releases and conducting personalised outreach, which secured high-authority coverage in publications like TimeOut and Stuff NZ. StudioHawk's campaign successfully obtained nine high-quality backlinks, including one with a Domain Rating (DR) of 90, significantly boosting the SEO authority for Evolve Skateboards.