Case Study: Clarks doubles organic revenue with StudioHawk SEO

Clarks doubles organic revenue and boosts traffic by 52% with StudioHawk

Clarks, a trusted footwear brand, partnered with SEO agency StudioHawk with the ambitious goal of growing their organic traffic by 40% and increasing organic revenue by 50% within a year. The challenge was to refine their site architecture to better match users with products and to expand their keyword footprint without a large budget for flashy campaigns.

StudioHawk implemented a targeted SEO strategy that included restructuring the site's information architecture and creating new, highly-specific collection pages to capture long-tail keywords. The execution also involved crafting optimised content, revamping metadata, and providing SEO education to Clarks' internal team. As a result, organic traffic grew by 53% and organic revenue more than doubled with a 101% increase, significantly exceeding their initial goals.

Clarks