Case Study: City Beach achieves 20% more organic clicks with StudioHawk

City Beach boosts organic clicks 20% with StudioHawk

City Beach, a streetwear and sportswear retailer, was experiencing a decline in organic search visibility and traffic by 2024. The challenge involved technical issues like pagination blocking product pages, over 100 collection pages lacking unique content, and a site structure that didn't align with customer search behavior, all while competing directly with the major brands it stocks. StudioHawk was brought in to address these SEO problems.

StudioHawk implemented a technical-first strategy that included fixing crawlability issues, using a custom AI tool to generate region-specific content at scale, and restructuring the site's navigation. This solution led to a 36% increase in organic impressions, a 20% rise in clicks, and an 8% uplift in organic revenue share, successfully reclaiming City Beach's competitive position across its AU, UK, and US markets.

City Beach