Case Study: Union Settlement revitalizes East Harlem’s Ethnic Festival with Studio Usher’s vibrant rebrand

Union Settlement rebrands its 27th annual East Harlem Ethnic Festival with Studio Usher

Studio Usher was engaged by Union Settlement, a small nonprofit, to rebrand its annual East Harlem Ethnic Festival. The challenge was to develop a refreshed visual identity that was vibrant, inclusive, and reflective of the community's diversity. The new branding system also needed to be highly flexible to support the nonprofit's limited resources and ensure visual consistency for future events.

The solution from Studio Usher included a new festival logo, custom illustration grid, and a complete toolkit of materials for event signage, promotion, and swag. This empowered Union Settlement's in-house team to produce high-quality materials with ease. The rebrand was so successful that the organization decided against renaming the festival, ensuring the event's long-term visual impact and consistency across all public-facing touchpoints.

Union Settlement