Case Study: ProPublica Raises $500K+ in Donations with Studio Usher

ProPublica raises $500K+ with Studio Usher

ProPublica, an independent non-profit newsroom, faced the challenge of converting a surge of reactive, first-time donors into a committed base of long-term supporters. They partnered with vendor Studio Usher to design a multi-platform marketing and fundraising campaign for this purpose.

Studio Usher developed a campaign built around a powerful visual identity and compelling copy that connected emotionally with the audience. The strategy successfully transformed one-time donors into engaged supporters, resulting in over $500,000 in contributions for ProPublica.

ProPublica