Case Study: Philadelphia College of Osteopathic Medicine achieves a successful $65M fundraising campaign with Studio Usher

Philadelphia College of Osteopathic Medicine launches $65M United & Ignited campaign with Studio Usher

The Philadelphia College of Osteopathic Medicine (PCOM) faced the challenge of raising $65 million by 2026 for its healthcare and education programs. They partnered with Studio Usher to develop a comprehensive fundraising campaign brand and strategy that could unify its community, engage a wide network of stakeholders, and effectively communicate its mission to potential donors.

Studio Usher created the "United & Ignited" campaign, delivering a full brand identity, messaging system, and a suite of integrated print and digital collateral. This solution successfully generated significant early donor commitment. By the campaign's public launch in January 2024, PCOM had already secured $48 million in pledges, a strong early indicator of the campaign's success driven by Studio Usher's strategic design and storytelling.

Philadelphia College of Osteopathic Medicine