Case Study: TF Cornerstone elevates tenant experience and launches Portico with Studio Simpatico

TF Cornerstone improves tenant experience with Studio Simpatico in a 1.5-hour research presentation

The customer, TF Cornerstone, a real estate developer managing luxury high-rise properties in New York City, faced a challenge with the user experience of their new in-house property management software and mobile app for tenants. They engaged the vendor, Studio Simpatico, for UX consulting to better understand and improve the tenant experience.

Studio Simpatico conducted user research to identify tenant needs and provided UX recommendations, which led to immediate improvements in the app. Later, they developed a complete brand identity for the product, named Portico, including its name, logo, and visual language. This work successfully prepared the Portico software for market, equipping TF Cornerstone with a sophisticated brand to sell their product to other luxury buildings.

TF Cornerstone