Case Study: Slickdeals Money boosts engagement with Studio Simpatico's custom WordPress redesign

Slickdeals Money increases user engagement 53% with Studio Simpatico

Studio Simpatico partnered with Slickdeals Money, the personal finance editorial arm of Slickdeals, which needed a redesigned website. The challenge was to create a responsive WordPress theme that provided editors with robust content creation tools while ensuring the new design was distinct yet cohesive with the parent brand.

The solution involved a collaborative design process, resulting in a custom visual system and a library of Gutenberg modules for dynamic content. Studio Simpatico also integrated plugins to streamline editorial workflows and connected the site to the Slickdeals API for accurate financial data. This led to impressive results, including a 53% increase in user engagement and a 70% increase in page clicks.

Slickdeals Money