Case Study: SEEHER creates an intuitive WordPress website with Studio Simpatico

Seeher launches a custom WordPress site with Studio Simpatico

SeeHer, an initiative of the Association of National Advertisers (ANA), needed a new website to support its mission of accurately portraying women and girls in media. The challenge was to create a site that served multiple audiences—supporters, partners, and members—with a mix of public and gated resources. They partnered with Studio Simpatico for web design and WordPress development to address this need.

Studio Simpatico designed and built a custom WordPress site with an intuitive information architecture, making it easy for users to find relevant content. A core design element, an animating frame from the SeeHer logo, was incorporated throughout the site as a meaningful metaphor. The solution included a custom theme that gave the SeeHer team full control over content and a robust system for member management. The client reported receiving incredible internal and external feedback on the beautifully executed and intentional design.

Seeher