Case Study: Natural Areas Conservancy boosts traffic and usability with Studio Simpatico

Natural Areas Conservancy boosts traffic 2x with Studio Simpatico

The Natural Areas Conservancy, a nonprofit that works with NYC Parks, needed a new website that was both attractive and easy for their staff to manage. They partnered with Studio Simpatico for a comprehensive website redesign and build using WordPress to address these challenges and improve their online presence.

Studio Simpatico began with a discovery phase to understand the organization's needs, then designed and developed a custom modular website. The solution extended the client's brand with a new color palette, creatively incorporated their photography, and ensured the site was fully responsive. Post-launch, the Natural Areas Conservancy saw a 2x increase in traffic and a 22% decrease in bounce rates, with the Studio Simpatico team also providing SEO guidance for long-term findability.

Natural Areas Conservancy