Case Study: Kailua Village Refreshes Its Brand Identity with Studio Simpatico

Kailua Village refreshes its brand across 10+ touchpoints with Studio Simpatico

Kailua Village, a residential and vacation rental complex in Kailua-Kona, required a refreshed brand identity to honor its history and better reflect the welcoming spirit of aloha for its residents and visitors. Studio Simpatico was engaged to provide branding and visual identity services to modernize the complex's look while staying true to its roots.

Studio Simpatico developed a new brand identity centered on a stylized honu (sea turtle) logo, wave patterns, and a coastal-inspired color palette. This solution was implemented across new signage, print collateral, and merchandise. The refreshed identity successfully positioned Kailua Village as a modern icon that honors its past and enhances its appeal for future guests and homeowners, creating a cohesive and polished look for the community.

Kailua Village