Case Study: Fieldtech builds a crisp brand and marketing site with Studio Simpatico

Fieldtech launches a refreshed brand and marketing site with Studio Simpatico

Fieldtech, an insurance tech startup that had spun out its successful internal CRM software into a standalone product, approached Studio Simpatico with the challenge of building its brand from the ground up. The company needed a complete visual identity and marketing website to establish itself as a reliable yet innovative player in the insurtech space, requiring Studio Simpatico's expertise in branding, web design, and WordPress development.

Studio Simpatico developed a comprehensive visual identity for Fieldtech, including a refreshed logo, a color palette centered on a reliable dark green, and custom duotone photo collages to represent the product. This was all applied to a new marketing website, which served as the testing ground for the evolving brand. The final deliverable was a complete brand guide, resulting in a thoroughly tested and cohesive identity that positioned Fieldtech as a modern and dependable partner for the insurance industry.

Fieldtech