Case Study: Nottingham City Guitars refreshes its brand and website with Studio Seventeen

Nottingham City Guitars refreshes brand and launches a new website with Studio Seventeen in 6 months

Studio Seventeen partnered with Nottingham City Guitars, a vintage guitar specialist, to refresh their brand identity and develop a new website. The challenge was to create a digital presence that effectively showcased their unique stock and workshop services, aligning with their shop's industrial aesthetic and meeting the needs of their specific customer base.

The solution from Studio Seventeen involved designing a brand identity inspired by vintage guitar aesthetics and developing a lightweight, fully-responsive WordPress website. The site featured an easy-to-navigate product catalogue and integrated the new visual elements. Studio Seventeen delivered a sleek, user-friendly site that reflected the refreshed brand, though specific metrics from the post-launch period showed no percentage increase in website sessions.

Nottingham City Guitars