Case Study: OpenText unifies cybersecurity brands with Studio Science and Optimizely

OpenText unifies four cybersecurity brands into one website with Studio Science

OpenText, a major cybersecurity company formed through acquisitions, faced a fragmented digital experience across its multiple brands, including Zix, AppRiver, Webroot, and Carbonite. Each brand had its own website and technology stack, creating a disconnected experience for customers and internal teams. The challenge for vendor Studio Science was to unify these experiences into a single, cohesive destination on an accelerated timeline.

Studio Science implemented a unified solution built on the Optimizely platform, using a headless architecture and flexible content models. This new website consolidated the four brands into a single digital destination, which launched on schedule. The results included a high-performing site with strong Google Lighthouse scores, simplified content authoring, and improved operational efficiency. The success of the project established a scalable foundation that led OpenText to migrate additional web properties to the same technology stack.

OpenText