Case Study: Vigor Marine Group strengthens its brand identity with Studio Rover

Vigor Marine Group scales a brand system across 6 U.S. locations with Studio Rover

Vigor Marine Group, an established marine services partner, partnered with Studio Rover and Reading Communications to develop a brand identity system. Their challenge was to create a cohesive brand that could effectively support their different divisions operating across six national locations.

Studio Rover implemented a solution using a headless CMS (Sanity Studio) with a frontend built on NextJS. This provided cross-platform flexibility, allowing structured content to be delivered via API to any platform, resulting in faster page loads and easier future redesigns. The vendor also delivered comprehensive brand guidelines, custom iconography, and video/motion design.

Vigor Marine Group