Case Study: Safetica elevates its brand and digital presence with Studio Rover

Safetica refreshes brand and replatforms to HubSpot with Studio Rover

Safetica, an AI-powered data security platform, engaged Studio Rover to undertake a comprehensive top-to-bottom brand refresh. The challenge was to modernize and energize Safetica's visual identity while preserving existing brand equity, and to create a flexible system that could be used across a wide range of global marketing collateral.

Studio Rover developed a refreshed visual identity centered on an energetic, stylized shield graphic. The vendor built a complete design system with templates organized in Figma for easy use by Safetica's internal marketing team, ensuring diligent consistency and efficiency. The solution also included extensive video ad production and motion graphics. This work provided Safetica with a cohesive and ownable brand system designed for long-term use and expressive flexibility.

Safetica