Case Study: Coastal Supplier unifies e-commerce experience with Studio Rover

Coastal Supplier unifies e-commerce design for two flagship brands with Studio Rover

Coastal Supplier, a company operating the Coastal Farm Supply and CAL Ranch retail brands, sought design support from Studio Rover to create a unified e-commerce design strategy. The challenge was to develop a single website that could effectively serve both of their flagship brands.

Studio Rover implemented a comprehensive solution that included user experience design, e-commerce strategy, and custom iconography. The result was a unified and easy-to-use website featuring complete workflows for navigation, product finding, store location, and checkout, successfully combining both brands under one digital roof.

Coastal Supplier