Case Study: Central Oregon Pediatric Associates Grows a Stronger Pediatric Brand with Studio Rover

Central Oregon Pediatric Associates (copa) celebrates 50 years of care with Studio Rover

Central Oregon Pediatric Associates (COPA), a pediatric practice in Bend, Oregon, engaged Studio Rover to elevate its brand. The challenge was that COPA's existing brand identity was inconsistent and unprofessional, which hindered its goal of attracting new patients, particularly first-time parents.

Studio Rover conducted extensive market research and used those insights to develop a new core brand story, mission, vision, and values. They established comprehensive brand guidelines and a unique design system featuring primary shapes and local geographic motifs to create a memorable and playful identity. The new branding was successfully applied across web, print, and event materials, strengthening COPA's market position as a leading pediatric care provider.

Central Oregon Pediatric Associates (copa)