Case Study: Avantus elevates its clean energy brand with Studio Rover

Avantus secures $522M growth boost with Studio Rover

Avantus, a utility-scale solar and energy storage developer, needed a comprehensive rebrand to reflect its shift in technology and market position. They engaged Studio Rover to develop a new logo, visual identity system, messaging platform, and website to help them compete more dynamically.

Studio Rover delivered a complete solution including a high-end visual identity, website, collateral system, and launch campaign. This new brand allowed Avantus to instantly elevate itself in a competitive landscape. The results were significant, culminating in a majority acquisition by KKR and over $1 billion in investments to support the company's growth, with Studio Rover continuing as the agency of record for three years and counting.

Avantus