Case Study: Reasoning First energises maths and literacy teaching with Studio Republic's brand design and website

Reasoning First launches a new brand and website with Studio Republic to support 3 key user groups

Reasoning First, an education initiative founded by Oxford University researchers, faced the challenge of launching two new programmes with a master brand that was fun, effective, and unexpected. They needed a brand and website that could communicate across diverse audiences, from primary school children to head teachers, to explain the programmes' benefits and drive sign-ups. They partnered with Studio Republic for services including brand design, web design and build, and UX design.

Studio Republic developed a vibrant brand centered on the idea "power to the pupil," which was brought to life with an energetic color palette, expressive typography, and a new mascot. They created a dynamic, informative website with a streamlined user journey for teachers, head teachers, and parents. The solution by Studio Republic featured clear calls to action and an accessible structure, successfully directing users to the key conversion point of registering interest.

Reasoning First