Case Study: McPin Foundation achieves a more accessible, consistent brand and improved website experience with Studio Republic

McPin Foundation streamlines resource discovery with Studio Republic

The McPin Foundation, a mental health research charity, needed a new brand and website that were accessible and reflective of their progressive, people-centric work. They partnered with Studio Republic for a project encompassing brand development, illustration, and web design to overcome their challenge of an inconsistent brand and a clunky, difficult-to-navigate website.

Studio Republic delivered a complete solution, creating a new logo, an accessible color palette, and a custom 'digital ribbon' illustration device. They also redesigned the website with a streamlined user experience, including a new resource library and search functionality. The result was a transformational and consistent new brand identity and a fully functional website that truly matched the charity's progressive work, with Studio Republic receiving positive feedback for their collaborative and supportive process.

McPin Foundation