Case Study: London Marathon Events achieves £11M raised for UK charities with Studio Republic's 2.6 Challenge campaign

London Marathon Events raises £11M with Studio Republic

London Marathon Events, along with other mass participation sports event organizers, faced a critical challenge at the onset of the pandemic: a predicted £60 billion funding shortfall for the UK charity sector due to the cancellation of traditional fundraising events. They engaged Studio Republic to co-create and launch a national fundraising campaign to address this urgent need.

Studio Republic devised and delivered The 2.6 Challenge, an award-winning campaign that inspired the UK public to undertake creative, at-home activities to raise money. The solution included campaign creation, brand design, and web design. This effort raised £11.2 million for UK charities, supported 3,900 charitable organizations, and resulted in the creation of 24,000 fundraising pages.

London Marathon Events