Case Study: Ellen MacArthur Cancer Trust increases donations and enquiries with Studio Republic

Ellen MacArthur Cancer Trust boosts donations 312% with Studio Republic

The Ellen MacArthur Cancer Trust, a charity supporting young cancer survivors, faced a challenge with its overly complex website, which was hindering online donations and enquiries. Studio Republic was engaged to address this through a consultative scoping process, which included a digital design and web design & build project.

Studio Republic implemented a user-focused solution by redesigning the website with a new user interface and simplified user journeys for two key audience groups. This included a Salesforce integration for post-trip feedback. The results were a 312% increase in donations, a 184% increase in the size of donations, and a 121% increase in organic search traffic.

Ellen MacArthur Cancer Trust