Case Study: Duchenne UK becomes a more authoritative and welcoming charity brand with Studio Republic

Duchenne UK boosts donation traffic by 135% with Studio Republic

Duchenne UK, a national charity dedicated to ending Duchenne muscular dystrophy, faced the challenge of creating a brand identity and website that could simultaneously serve as an authoritative resource for the scientific community and a welcoming hub for affected families, all while promoting partnerships and fundraising. They enlisted the design services of Studio Republic to create a flexible system that could evolve with their dynamic mission.

Studio Republic developed a brand system based on the 'power of three,' which organized the website and all brand applications around the charity's three key user groups and operational streams. This solution allowed each audience to easily identify relevant content, making the site both authoritative and welcoming. The project resulted in a 135% increase in donation traffic and a 10% reduction in bounce rate for Duchenne UK.

Duchenne UK