Case Study: Children with Cancer UK achieves a bold, hopeful new brand with Studio Republic

Children with Cancer UK builds a bold new brand with Studio Republic after 35 years and £300 million raised

Children with Cancer UK, a leading childhood cancer charity, faced a challenge where its significant impact and achievements were not reflected in its brand awareness. With a new CEO and an upcoming anniversary, the organization partnered with Studio Republic for a comprehensive brand design service to create a repositioning with clarity and emotional resonance, rather than a simple logo refresh.

Studio Republic developed a new visual identity system centred around a distinctive marque of an embracing arm, which became a flexible framing device for imagery and messaging. The result was a confident and hopeful brand that stands out in the sector. This new identity provides a platform for greater visibility and engagement, better reflecting the scale of the charity's ambition and its work towards a future where every child survives cancer.

Children with Cancer UK