Case Study: Better Start Bradford improves accessibility and user journeys with Studio Republic

Better Start Bradford improves access for families with Studio Republic over 3 years

Better Start Bradford, a charity providing services for families with young children, faced the challenge of an outdated brand and website that created navigation barriers for its users. This made it difficult for families and maternity workers to access their crucial programs. Studio Republic was engaged to address these issues through brand development and web design.

Studio Republic conducted user insight sessions to identify key needs and then redesigned the brand to be more accessible, achieving a WCAG AA rating. They built a new website with simpler user journeys to increase engagement. The project was a success, receiving positive feedback from users, and the client reported looking forward to a continued working relationship with the vendor.

Better Start Bradford