Case Study: Associated British Ports transforms brand communications with Studio Parallel

Associated British Ports refreshes visual communications across 21 ports with Studio Parallel

The customer, Associated British Ports (ABP), is the UK's leading port operator with a network of 21 ports. They partnered with the vendor Studio Parallel for a comprehensive refresh of their brand communications. The challenge was to transform ABP's visual identity across various materials to better reflect their position as an industry leader.

Studio Parallel revitalized ABP's visual communications, including thought leadership publications, annual reviews, and internal comms, while preserving their logo. The solution involved new art-directed photoshoots, a clean minimal aesthetic, and specific print finishes to create a standout look for each document. This collaboration successfully enhanced the brand's identity to mirror ABP's leadership status.

Associated British Ports