Case Study: Campaign Against Living Miserably (CALM) unites more people against suicide with Studio Output’s brand refresh

CALM unites the UK against suicide with Studio Output, reaching 6,000 lives saved from annual loss

The Campaign Against Living Miserably (CALM) needed a refreshed brand identity to help them reach more people and unite the UK against suicide. They partnered with the vendor Studio Output to create a flexible visual and verbal identity system that could cover their wide range of activities, from a crisis helpline to being a content creator and campaigner.

Studio Output developed a comprehensive and adaptable brand system for CALM, characterized as irreverent, bullish, and empathetic. The solution included a bold logo, an ownable graphic language, and a flexible approach to typography and color palettes to ensure the brand was both attention-grabbing and accessible. This new identity allowed CALM to engage people more effectively, acting as a Trojan horse to start conversations about mental health and suicide sooner, ultimately helping the charity in its mission to prevent suicide.

Campaign Against Living Miserably (CALM)