Case Study: Roadchef maintains customer engagement during refurbishments with Studio One internal hoarding graphics

Roadchef installs 300 sqm hoarding graphics in 3 nights with Studio One

Roadchef, one of Britain's leading roadside service area operators, faced the challenge of protecting customers and maintaining an appealing environment during external construction works at one of their service stations. They engaged vendor Studio One to provide a large-scale internal hoarding solution to cloak a temporary timber structure erected along the building's glass facade.

Studio One designed, produced, and installed a massive 300 sqm self-adhesive vinyl graphic to disguise the hoarding. Their team applied the vinyl in strips over three nights to minimize customer disruption, working from a scaffold tower to achieve a seamless finish across the 50m wide structure. This solution transformed the necessary barrier into a powerful promotional canvas for visitors to the site.

Roadchef