Case Study: QBE Insurance increases online quote conversions with Studio LDN

QBE Insurance Group boosts online quote conversions 500% in 6 months with Studio LDN

QBE Insurance Group, a top global insurer, was experiencing a decline in policy sales and low conversions from its online quote process. Studio LDN was engaged to discover why customers were dropping off and to design a better performing digital experience.

Studio LDN implemented a smarter digital experience by streamlining the online quote process, reducing questions from 18 to 10, and increasing price and product transparency. This solution led to a 500% increase in sales conversion rates within the first six months and created greater efficiencies for QBE's call-center teams.

QBE Insurance Group