Case Study: Shared Assets achieves a refreshed brand and intuitive website with Studio Graphene

Shared Assets redesigns its brand and website with Studio Graphene, improving navigation for 2 key audiences

Shared Assets, a think tank focused on land justice, required a complete overhaul of its brand identity and website to better represent its updated strategic positioning. They approached Studio Graphene for a solution that would encompass new branding, logo design, and an intuitive UI/UX for their web presence.

Studio Graphene began by conducting workshops to compartmentalize the client's broad offerings into three core sectors, which were then visually represented with a new color palette and aerial-inspired imagery. The vendor delivered a redesigned logo, brand assets, and a fully overhauled website that prioritized clear navigation and accessibility for diverse audiences. The result was a striking new digital presence that inspires collective action, with Shared Assets reporting being highly pleased with the creative and communicative process and the final outcomes.

Shared Assets