Case Study: Circle K tests fuel price guarantee messaging with Studio Elsa

Circle K tests a 15-second fuel price guarantee with Studio Elsa

The convenience store chain Circle K worked with Studio Elsa to test two versions of its Fuel Price Guarantee message. The challenge was to determine whether a distance-based promise or a time-based one performed better with customers before a full-scale national rollout.

Studio Elsa developed a regional testing kit featuring custom illustrated scenes for different markets. They created a cohesive animated spot and static assets for various digital placements, with only the guarantee headline changing between the two versions. This allowed Circle K to effectively test the messaging market by market.

Circle K