Case Study: Squash Engine elevates the 2022 Tournament of Champions with Studio DBC’s digital and print branding

Squash Engine launches paperless digital program in 1 month with Studio DBC

Studio DBC partnered with Squash Engine, the organizer of the 2022 J.P. Morgan Tournament of Champions, to create a comprehensive branding strategy for the event's return after a two-year hiatus. The challenge was to produce both digital and print marketing elements that captured the tournament's voice within the majestic Grand Central Terminal, increasing brand visibility and providing the audience with a source for news, schedules, and updates.

The solution implemented by Studio DBC included a tournament visual identity, signage, street banners, player cutouts, and a fully mobile-optimized digital program website accessed via custom QR codes. The result was a cohesive and engaging experience that blended seamlessly with the Grand Central aesthetic. Notably, the tournament went paperless for the first time, and the digital program's innovative design, featuring embedded draws and interactive sponsor ads, successfully engaged users. Studio DBC delivered all assets on time, ensuring a triumphant return for the event.

Squash Engine