Case Study: J.P. Morgan Tournament of Champions elevates its event branding with Studio DBC

J.P. Morgan Tournament of Champions boosts Grand Central branding with Studio DBC's 26-foot banners

The J.P. Morgan Tournament of Champions, a world-renowned squash tournament held in Grand Central Terminal, required effective event branding to promote the event, cater to fans, highlight sponsors, and reflect all participants. For the third consecutive year, they engaged vendor Studio DBC for branding services including signage, collateral, and program design.

Studio DBC implemented a comprehensive branding solution featuring large, vibrant banners in the main concourse and strategic signage placement within the stadium. This approach maximized awareness and sponsor impressions. The 2018 event became the highest-attended tournament to date, allowing sponsors to maximize their ROI. Studio DBC's meticulous attention to detail in managing the program's content and design also ensured a high-quality, on-brand experience for all attendees.

J.P. Morgan Tournament of Champions