Case Study: Old Dominion University boosts recruitment and engagement with Studio Center video production

Old Dominion University produces 100+ videos and wins 10 Telly Awards with Studio Center

Old Dominion University, a public doctoral research university, sought to produce authentic video content for student recruitment and to rebrand its online division as ODU Global. The challenge was to create a high volume of impactful videos, from long-form features to short ads, that would resonate with a diverse student body including working professionals and military personnel. They partnered with Studio Center for comprehensive video production services.

Studio Center implemented a collaborative and tailored video production solution, creating over 100 videos since 2015. Their approach involved crafting concepts from student interviews, filming in unique locations, and producing multiple cutdowns for various platforms. The results were highly successful, with the videos used on broadcast TV, streaming, digital media, and arena screens. The work garnered significant recognition, earning Studio Center ten Telly Awards and helping to effectively promote the university's programs.

Old Dominion University