Case Study: MEAC builds excitement for the Celebration Bowl with Studio Center

MEAC sells out the Celebration Bowl at Mercedes Benz Stadium with Studio Center

The customer, MEAC, faced the challenge of creating significant hype and excitement for its 2018 football conference tournament and championship game. Their goal was to add more edge to the promotion by highlighting the competitive nature of the conference and the personalities of its athletes. To achieve this, they engaged the vendor, Studio Center, for a video production service to create a television commercial.

Studio Center implemented a solution by filming the top players from each team in a raw, industrial studio environment. They captured the athletes working out, performing rituals, and engaging in competitive banter to convey their grit and passion. As a result, the championship game at the Mercedes Benz Stadium sold out. The campaign's success led MEAC to name Studio Center its agency of record for all future football and basketball tournaments, including social media and media placement.

MEAC