Case Study: IMGoing Delivers a Successful Virtual American Music Festival with Studio Center

IMGoing reaches 27,000 viewers with Studio Center

The customer, IMGoing, a national entertainment company, faced the challenge of adapting their large annual beach concert, The American Music Festival, into a virtual event due to the pandemic. They partnered with the vendor Studio Center to produce a fully virtual edition that could be streamed online and broadcast, aiming to recreate the live concert experience for fans remotely.

Studio Center implemented a comprehensive solution, handling all production elements including casting, video and audio production, graphics, sponsorship commercials, and streaming across multiple platforms. Their in-house capabilities and digital marketing team were leveraged to manage the complex project and promote it nationally. The result was outstanding viewership, with the virtual festival reaching over 27,000 people across all platforms and generating thousands of dollars in merchandise sales for IMGoing.

IMGoing