Case Study: IMGoing boosts Holiday Lights ticket sales with Studio Center

IMGoing drives 33% more Holiday Lights ticket sales with Studio Center

Studio Center partnered with IMGoing, the organizer of the Holiday Lights at the Beach event in Virginia Beach, to address a marketing challenge. The client needed to remind local residents about this holiday tradition and drive attendance during the COVID-19 pandemic, when safe and socially distant events were in high demand.

To meet this challenge, Studio Center implemented a comprehensive digital and radio advertising campaign. They created and managed targeted display ads on Facebook, Instagram, and Google, and produced a series of radio commercials. The results were significant, leading to a 33% increase in ticket sales with 32,000 tickets sold. The Facebook ads reached over 142,000 people and directly generated 1,471 ticket sales, while the Google ads received over 1,100 clicks.

IMGoing