Case Study: Blue Ridge Energy builds stronger community engagement with Studio Center

Blue Ridge Energy grows community engagement with Studio Center: 3,000+ new page followers

Blue Ridge Energy, a member-owned electric cooperative serving North Carolina's Appalachian region, faced the challenge of improving its community branding and outreach. They wanted to be seen not just as a power company but as a friendly, reliable, and valuable local resource. They partnered with vendor Studio Center for a comprehensive media solution including video production, digital ads, and radio spots.

Studio Center implemented a series of videos and digital ads highlighting the cooperative's 99% reliability, along with ongoing content like energy-saving tips. The campaign was highly successful, resulting in over 3,000 new social media followers, more than 500 shares of digital ad posts, and 10,000 post reactions for Blue Ridge Energy.

Blue Ridge Energy