Case Study: University of Illinois at Chicago refreshes its brand identity with Studio Blue

University of Illinois at Chicago refreshes brand across 15 colleges with Studio Blue

The University of Illinois at Chicago engaged Studio Blue for a rebranding initiative. The challenge was to create a new identity that could express the university's dynamism, progressive mission, and intense civic engagement to a variety of publics.

Studio Blue developed a comprehensive visual and verbal identity system through a process that involved interviewing nearly 200 stakeholders. The solution included a family of logotypes, color and typographic guidelines, and templates for stationery, signage, apparel, and digital platforms. This new brand system, now implemented across the university’s 15 colleges and administrative units, accurately represents UIC and its future.

University of Illinois at Chicago