Case Study: WorldSkills Australia inspires students to explore skills-based careers with Studio Alto

WorldSkills Australia boosts VET awareness by 84% with Studio Alto

Studio Alto partnered with WorldSkills Australia to address the challenge of increasing the appeal of their bi-annual National Championships event to students. The client needed to overcome negative perceptions and a cultural bias against vocational education to help young Australians make more informed career choices.

The solution involved a strategic shift in focus from a spectator event to a hands-on experience, leading to the creation of the Skills Show Australia brand. Studio Alto developed a new brand strategy and visual identity for this event. The results were highly positive, with 84% of attendees feeling better informed about career options and 63% of students considering a vocational training pathway after attending the 2018 event.

WorldSkills Australia